Juice x Afuri Ramen x Helt Studio

A Fusion of Cultures: Helt Studio’s Custom Aprons and T-Shirts for the Juice x Afuri Ramen x Helt Studio Collaboration

At Helt Studio, we thrive on collaborations that bring together diverse cultures and creative minds. Our recent partnership with Juice Store and Afuri Ramen allowed us to do just that, blending the dynamic energy of Hong Kong streetwear with the culinary artistry of Japanese ramen in a unique capsule collection. This collaboration marked the opening of Afuri Ramen’s LA location, and we couldn’t be more excited to share the details.

Juice Store: The Vision of Edison Chan

Juice Store, founded by Hong Kong-based cultural icon Edison Chan, is more than just a retail space—it’s a hub for streetwear, art, and culture. Known for its cutting-edge collaborations and limited-edition drops, Juice has cemented itself as a global influencer in the streetwear scene. Edison Chan’s vision for Juice Store is rooted in the intersection of fashion, music, and urban culture, making it a perfect partner for a collaboration that pushes creative boundaries.


Afuri Ramen: A Taste of Japan’s Culinary Excellence

Afuri Ramen, hailing from Japan, is celebrated for its unique approach to ramen, emphasizing balance, freshness, and quality. With its signature yuzu-infused broth and commitment to using the finest ingredients, Afuri has gained a dedicated following both in Japan and internationally. The brand’s expansion into the U.S. market, particularly with the opening of its LA location, represents a significant milestone in bringing authentic Japanese flavors to a new audience.



The Collaboration: Crafting Unique Aprons and T-Shirts

For the Juice x Afuri Ramen x Helt Studio collaboration, we wanted to create something that would truly stand out, reflecting the ethos of both Juice Store and Afuri Ramen. We designed two one-of-a-kind aprons that not only serve as functional workwear but also as pieces of wearable art.

Utilizing our Direct-to-Garment (DTG) technology, we were able to bring intricate designs to life on high-quality fabric, ensuring that every detail was captured with precision. The aprons feature bold graphics and unique colorways that pay homage to both brands’ aesthetics, making them not just uniforms but statement pieces.

In addition to the aprons, we also designed custom T-shirts as part of this limited-edition capsule collection. These tees, like the aprons, were created with the same attention to detail, ensuring they resonate with fans of both Juice Store and Afuri Ramen.


A Unique Capsule for Afuri LA

This collaboration was more than just a creative endeavor—it was a celebration of the opening of Afuri Ramen’s LA store. The custom aprons and T-shirts became a central part of this event, highlighting the fusion of fashion and food in a way that’s both innovative and authentic. The capsule collection was exclusive to the LA location, making it a must-have for enthusiasts of both brands.


Partner with Helt Studio

At Helt Studio, we’re passionate about creating workwear that tells a story. Whether it’s through collaborations like this one or through our ongoing projects, we aim to deliver products that are not only functional but also artistically inspiring.

If you’re interested in working with us to create custom uniforms or unique capsule collections, we’d love to hear from you. Let’s collaborate to bring your vision to life.

For more information about our custom design services or to discuss potential collaborations, please contact us at info@heltstudio.com

Explore how we can blend fashion, function, and creativity in your next project.

August 20, 2024 — Thomas Hung